by Brian Watkins | Jun 1, 2026 | Real Estate & Property Management
Food delivery drivers circling the property, guests calling because they cannot find Building 12, and EMTs searching hurriedly for a unit number at night all point to the same problem. The community is harder to navigate than it should be. Small delays become daily...
by Brian Watkins | May 7, 2026 | Real Estate & Property Management
When an apartment complex changes hands, there’s a balancing act between keeping the property easy to recognize and properly reflecting the new brand. That tension shows up most clearly in the physical experience of the property. Signage, wayfinding, and naming all...
by Brian Watkins | Mar 25, 2026 | Real Estate & Property Management
Over the past several years, Greensboro has seen steady investment in new multi-family apartment communities and multifamily housing. From projects near downtown and university areas to expanding residential developments along the northern corridors of the city, new...
by Brian Watkins | Mar 5, 2026 | Custom Business Signage
This a big year for Greensboro’s retail scene. New construction began in multiple areas of the city, including the area’s largest shopping area: Friendly Center. There are some direct opportunities for retailers in the area to capitalize on this, but in this post we’d...
by Brian Watkins | Feb 6, 2026 | Custom Business Signage
Zenful U, a yoga studio in Jamestown, NC, faced a challenge many businesses are familiar with: being tucked away in the back of a building, not within eyeshot from the street. The front of that building is a restaurant, and one that did not allow Zenful U to place...
