For property managers, commercial realtors, and business tenants, choosing the right signage is a strategic investment.
Three distinct types of signage that can characterize the property are:
- Top of entrance signs (eyebrow signage)
- Roof-mounted signage
- Monument signage
Eyebrow Signage: Street-Level Visibility That Drives Business
What Is Eyebrow Signage?
Eyebrow signage is mounted just above the entrance, often extending outward for striking visibility at eye level.
This type of visual isn’t simply functional for the passerby. This signage will be observed by everyone parking and entering the building. It’s a declaration, and it sets the stage for that person’s anticipation of their experience.
Top-of-entrance mounted signage tends to have a grand quality that doesn’t sacrifice class for its prominence.
Making Your Brand Distinct
If you’re a business in a shopping center or plaza where monument signs list off a variety of names, the eyebrow signage is how to make the place yours. This is your entrance, and your style.
And if you own the building and lot as well as operate there, this is a way to make your brand most prominent from the others featured on pylons and monuments.
Roof-Mounted Signage
An unparalleled level of visibility.
Think of Bank of America, AT&T, or Deloitte: each of these major corporations utilizes rooftop or high-elevation signage to reinforce their status. Their names become fixtures of the city’s skyline, signaling longevity and leadership.
Being so prominently displayed speaks to long-term positioning in a way no other signage can.
This type of branding can even be illuminated for nighttime visibility.
Top-of-building signage entails more permitting and local zoning regulations. This is rarely an issue, but is worth being aware of since those things can factor into turnaround time and costs.
For buildings with other tenants, roof signage conveys yours is the leading brand in the space. Others operate in proximity to you.
Monument Signage: A Ground-Level Statement of Prestige & Practicality
Positioned at entrances, along roadways, or near parking areas, these freestanding signs are ideal for capturing interest in high traffic areas.
Monument signs work equally well for multi-business setups and singular properties. They are usually straightforward for permitting, and markedly improve professionalism.
Freestanding signs offer versatility for branding and navigation, and are made of materials that are very easy to maintain. Stone and brick, for instance, only need occasional pressure washing to remain sharp looking for many years.
If you’re ready to create signage that enhances property value, attracts premium tenants, and strengthens brand presence, contact us today.
